What’s trending in Digital Marketing in 2025?
The pace of change in digital marketing is faster than ever. With the growth of AI, personalised content, the power of influencers and immersive experiences, we need to do more to engage and convert our audiences. Here is what I believer are the key trends in 2025…
Video Content using AI
With platforms like Sora and Runway, your business can now create short-form video content easily and cost effectively. AI-generated video is now high-quality, realistic, and customisable, essential for TikTok, SM Reels, and YouTube Shorts.
Voice and Visual Search Optimisation
Optimising content for visual search tools and voice platforms is crucial. Voice searches are becoming more prevalent, and visual search generates billions of monthly queries, reshaping how users discover products online.
Are you social listening?
Social listening helps us monitor what our customers (and potential customers) are saying about our business/brand across social platforms, forums, and blogs. It helps shape product development, our messaging and enables us to react to negative comments quickly and easily. Platforms like Zoho Social and BuzzSumo offer a free/low cost solutions for social listening.
Engage with Influencers
Consumers trust influencers more than brands especially micro and nano influencers who have close-knit, engaged followings. With ad fatigue and skepticism about corporate messaging, content from influencers targeted at their engaged audiences is more persuasive and credible. Influencer marketing allows brands to tap into niche communities rather than marketing to everyone. Influencers also offer a personal, relatable face to brands, building emotional bonds that AI can’t replicate.
Growth of Social Commerce
Social commerce is transforming how consumers shop online. Integrating shopping experiences and platforms such as Shopify and WooCommerce directly into social platforms is now essential.
Emphasis on Sustainability and Ethical Marketing
Consumers value sustainability and ethical practices. Businesses should align their marketing strategies with these values, fostering trust and loyalty among their audiences.
Digital marketing in 2025 is evolving rapidly, driven by AI, voice and visual search, and the growing power of influencers. Businesses/brands should consider tools like AI-generated video, social listening, and social commerce to stay competitive. Authenticity, ethical marketing, and personalised experiences are now key to building trust and driving engagement in a fast-changing digital landscape.